3 Things To Remember About Twitter
September 15th, 2009
Twitter, as many of you may or may not know, is a microblogging service that has become extremely popular in a relatively short period of time. The main purpose of Twitter, involves posting Tweets, or microblog posts with a maximum of 140 characters. These microblog posts, alert your followers what you are doing. Tweets are used to share your experiences (in short form), links that are of interest to you, breaking news, or commentary. Seemingly overnight, Twitter has also become a welcomed addition to the arsenal for social media marketing professionals. Below is a list of the top 3 ways in which Twitter can be used in your social media marketing campaign.
1. Sharing Updates to Your Website or Blog
One of the best methods for “getting the word out” about updates to your website or blog is by sending out a Tweet. Tweeting is an extremely effective conduit for notifying a large group of followers – FAST. In order to keep you under the 140 character maximum; however, consider utilizing a tiny URL service.
2. Monitoring Your Brand
One of the often overlooked benefits about Twitter, is the opportunity for an organization to learn about their Brand. More and more, consumers are posting information about organizations online with Twitter – both bad and good experiences. An organization needs to channel information received from Twitter in an effort to evaluate opportunities that may exist to rebuild certain processes or strengthen areas that are exceeding consumer’s expectations.
3. Consider Alternatives
While Twitter has certainly taken the world by storm, with estimation on the total number of account of over 14 million, and 3 million tweets / day – don’t forget about what other social microblogging services that are out there in the blogosphere. You do not need to pay a SEO firm $5K to tell you that the number of inbound links that you company/organization has, the better! Microblogging services are an excellent way to build relationships with groups of people that are interested in your product/service, and drive traffic to your site.
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